The 1,700-square meter tax-free store will be opened during the second China International Import Expo in November.
China's annual growth for the cruise tourism market has exceeded 40 percent since 2006.
Beyond pre- and post-cruise stays, there are other opportunities for hotels to bring cruise passengers in.
Chinese cruise enterprises are encouraged to design a variety of nowhere cruises to accommodate various tastes and needs.
This will be a wide-ranging partnership covering from product development to sales and marketing.
Costa Cruises has always been confident in the potential of China's cruise market, although players like Skysea Cruise Line are leaving the market.
About 10.4% of the world’s cruise passengers originate from the Asia Pacific region of which 60% are Chinese.
2018 witnessed the first time in 13 years that both the numbers of cruises and inbound and outbound cruise passengers in China have seen a decline.