New Century Senbo offers short-distance vacations near cities to the Chinese middle-class consumers.
The grants were used to fund opera performances, purchase facilities for cultural centers in rural areas, and support a variety of tourism projects in poverty-stricken regions.
Lumous has established partnerships with 70% of China’s top ten hotel brands including Jinjiang Hotels and BTG Homeinns.
Last month, Guangzhilv announced that it will acquire Shanghai Shenshen International Travel Service to set up its eastern destination-service system.
Other than the capital investment, the two companies vowed to strengthen their cooperation in product, technology, membership, central reservation and platform construction.
The private accommodation segment will continue to thrive, with more funding likely to be ploughed into startups in the space.
Ever since the Civil Aviation Administration of China eased the restrictions on in-flight portable electronic devices in 2018, 506 aircraft operated by 19 airlines have introduced in-flight Wi-Fi services.
Other than the Sichuan park and the Shanghai park in plan, Merlin is also in talks with other partners across China to open even more resorts in the future.